We love marketing and we admit to a special
fondness for e-marketing.  We've written a bunch of
articles intended to help real companies with real
budget constraints do better marketing - hope you
enjoy them.  

Don't be an Accidental Spammer
(pdf) - my personal favorite - over 60 useful tips

Modern Ideas for Email Marketing
SanFrancisco Museum of Modern Art Case Study

Are you trustworthy?
thoughts on looking the way you act

My Brand made me Do It
practical eBranding advice

Just the Meat Please
why people prefer Text Emails

Why They Like HTML
with tips on getting the best out of your HTML

Talk Back, We like It!
on the importance of user feedback

Your Golf Game can make you a Better Marketer
secrets to email success from the links